More and more customers are turning to online shopping. And even if they don’t purchase, most customers look up businesses online before heading there. So, to stay ahead of this trend, a business must have an excellent online presence. When someone searches for a product or a service you offer, your business should come up at the top of the search results to get that extra edge. In this scenario, the importance of SEO for your business cannot be overstated. Whether it be B2B or B2C, search engine optimization will contribute to business growth.
25 Benefits of SEO
Search engine optimization plays a vital role in every digital marketing strategy. Here are 25 benefits of SEO that show why every business needs it.
#1. SEO makes your business visible
There’s no better way to make your business more visible to your target audience than a search engine optimized website. When the business world is becoming more and more online, coming in the top search results for your services will bring you more results than most other forms of marketing.
#2. SEO makes your business stand out against the competition
A good SEO company can optimize your website to stand out against your competition. Studies suggest that almost 75% of users don’t go past the first page of search results. And by default, Google shows 10 search results per page. Now you can picture the business advantage the first 10 businesses in a search result enjoy.
#3. SEO brings traffic organically
With SEO, you’re not pushing your website in front of your target audience. You’re letting your customers find your website organically, unlike paid ads or paid promotions on social media.
#4. SEO brings good quality traffic
By using SEO for marketing, you’ll increase the traffic and the quality of the traffic to your website. SEO marketing presents your website and businesses to customers further down the sales funnel. And therefore, most people who visit your website will be customers who already want your products or services.
#5. Generates results for a long time
Here’s a constant refrain you’ll hear from SEO experts “SEO takes time to bring results.” And yes, it will. But every SEO marketing activity you perform will bring results for a longer time than any other marketing strategy. Your ad campaign, once you stop it, will stop getting you customers. In the case of SEO, it will directly contribute to your business growth long after you’ve stopped your activities.
#6. Creates a better user experience for your customers
Since search engines reward websites with better UX, SEO services from an expert will generally improve the overall user experience for your customers. It is known that modern search engines will rank a website higher if they have a better user experience, load quicker, or are mobile-friendly.
#7. Search engine optimization improves the value of your brand
A good SEO company can bring your business more often in front of your ideal customers and improve brand visibility. It will create better awareness about your brand and its offerings.
#8. SEO creates loyal customers
Loyal customers are essential for sustaining a business. Customers that trust the brand and come back for more are the backbone of any enterprise. Search engine optimization strategies, especially for small businesses, will create a loyal customer following who will stick with you for a long time or even forever.
#9. Search engine optimization give your better success on your paid ads
There are plenty of pros and cons for paid campaigns and SEO. But by combining SEO optimization with your paid campaign, your customers are more likely to come across your services. It will improve the click-through rates and increase the success of your marketing campaign.
#10. It will give you insights into your customers, products, and brand
One of the first few steps for SEO is to enable Google Analytics on your website. Once adequately optimized, the data from your website will give you a better picture of your brand. You can understand what people from different demographics are looking for and position your brand and products accordingly.
#11. It brings you the customers near you
You can never underestimate the benefits of SEO for small businesses. More and more people are looking up local businesses on Google before they head out to buy something. Simple things like making a website, claiming and updating your Google My Business listing can drastically improve the number of your daily inquiries for your business.
SEO is not just for your website. Search engine optimization is essential for your social media strategy too. SEO on social media has dual benefits: your target audience will quickly discover your business on social media, driving traffic to your website, improving the website SEO.
#13. SEO helps you reduce your dependence on outbound marketing
Outbound marketing activities like making cold calls or sending emails take a lot of resources and drain your marketing budget. But SEO services from an expert consultancy will have your clients knocking at your door consistently.
#14. SEO improves the ROI on your marketing plan
Search engine optimization augments your marketing plan. An SEO company can create a strategy that aligns with your plan and deliver clear and measurable results. Your team can further tweak your campaigns with actionable insights offered by the data from SEO.
#15. Search engine optimization makes your business more valuable
Picture this. Somebody is interested in acquiring a business that sells furniture. If your business comes up every time they google “furniture”, it will drive up the value of your business in a big way. An SEO-optimized business is a business with a fabulous presence in the minds of the target audience. And that is a valuable asset.
#16. SEO grows your business offline
Sure - SEO is great if you’re selling your product online. But what about B2B services or physical stores? Like we discussed earlier, a good SEO specialist will bring you local customers. And even if you’re not offering your services online or even if you’re not selling directly to customers, it will grow your business if your clients find you online.
#17. With a good search engine optimization strategy, you can convey messages quickly to your customers
What’s the point of having a sale if your customers don’t see it? Make sure customers know what you’re saying, whether the message your brand is conveying or a sales offer.
#18. A good SEO will help you understand and leverage potential opportunities
SEO can give clear insights into customer preferences and industry trends. If your products are not seen, obviously they’re not going to be sold. But if your products are seen, then you can easily find out patterns in the data. And with a good SEO consultant, you can easily leverage these insights to break into new markets quickly.
#19. SEO delivers the full benefit of having a website
It should be point one. Why have a website that hardly anyone ever sees? Online presence is not going to give you results unless it is visible.
#20. SEO improves customer engagement
Among your customers, there’ll be people at different stages of the deal. Some may not be aware of your products, some may not know your brand, and some may not know what sets you apart. An experienced SEO expert will learn how to target customers at different levels in a sales funnel, keep them engaged, and convert them.
#21. SEO improves the success of your entire marketing campaign
Marketing is not just online. You may be investing in newspaper ads, television ad campaigns, and sponsorships. It will create awareness about your products and brands. But if they don’t see your products while shopping, they’re not going to buy them. In an online world, SEO optimization gets your product on the top shelf.
#22. With search engine optimization, you get to drive the trends in your industry
Just have a look at Neil Patel. When it comes to SEO, he’s the one at the top. And how did he do that? The answer is through SEO. When yours is the name that comes up first, you get to decide where the industry is going. Your brand and your word will set the benchmark. You get to be an authority and a trendsetter in your industry with something as simple as search engine optimization.
#23. SEO helps you understand your business and industry better
Search engine optimization will help you gain an understanding of your business, trends, and your competition which is tough to achieve elsewhere.
#24. SEO can help you reach global audiences
The internet is a vast ocean. And SEO helps you cast a wide net to reach your clients across the globe. With top-notch SEO consultants, you can leverage the full potential of the internet to reach customers far and wide.
#25. SEO generates revenue
Just in case it wasn’t clear after reading this article: SEO generates revenue for your business.
It’s that one friend you always need in both good and challenging times if you want your business to be visible and leads to come to you instead of you running after each lead.
I hope you will find this article useful and after reading the innumerable benefits of SEO, you will write good SEO-friendly content for your website to get a higher ranking and traffic.
If you don’t have a clue about SEO oriented content writing and other search engine optimization techniques, you should hire an SEO consultant who can do this for you.
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