Engaging with various clients, meeting them creating relationships, caring for them and really understanding the passion they bring on the table gives immense experience to understand and gauge what is the demand of an hour. Witnessing the technology age and operating as a technology company itself means there is a bouquet of clients right from start-ups, mid-size and giants. We’ve been closely viewing success and failure of mobile apps.
Despite of adding beautiful crafted graphics, outstanding content, eye catchy layouts, eye of detailing yet the results were not as desired. It made business owners question their belief in the passion they brought into the business.
Hence creating an app getting a traction from expected audience, engaging them and know them well through app becomes an impeccable mobile marketing strategy. There is a need of high-end customization. The challenge is not app aesthetic; it is with promotion which seems small but missed by many.
Problem statement:
What is the point after investing in best of everything and still scratching head on Sunday morning with the thought – How can I make it work in my favour? Why am I not getting reach?
Answer:
Answer to it is, there is genuinely no challenge with the aesthetic, challenge is how much time you have spent in promotion. Marketing content at different forums is the key, knowing the challenges of small business Continuum have opted for mediums which are cost effective and can have better impact.
Let us have a look at a few:
Know your reach well:
Before even getting into the app building phase, It is always good to get in touch with your ex customers to know why they showed interest in your offering.
There are various ways to do it
- You can request for a feedback via google forms or survey monkey
- You can write and email with objective question, so that it is not boring for them to answer and it should not be more than 5 minutes
- Try offering them a special rate on against their valuable feedback. We all love that special feeling of discount or a small gift.
- OR You could look for a start up who wants to promote their organic food and can offer some real good start up deal.
This will bring credibility to you, as well as it will bring in notice those petit changes which would have gone unnoticed and can give greater advantage. It is always a good idea to get fresh air which can strengthen our app building process.
Top Influencers makes difference:
Finding like minded people collaborate with them and exchanging mutual interest is the latest trend. It helps in creating a different marketing strategy to get 
maximum reach. It creates a high impact and larger reach when someone else promotes, it creates a traction like never before. This is an upcoming and most influential strategy.
It is all about creating transparent relationship and having candid feedback. It is a good idea to request for a meeting to influencers to check feedback on app and check common interest that can be displayed on app where there are common choices and value system. It is all about engaging right set of social groups and to keep a track of latest trends and promoting self. It creates a culture of self-update and creates bilateral relationships in network.
Feature your app at possible places:
It is a good idea to educate people about your mobile app functioning. It exemplifies the best way to use it with call to action. It builds a trust when shared with customer about the history and making of the brand that they intend to associate. It is equally important to share success stories and failure stories; it shows how the brand has evolved. Along with it do share links, screenshots and relevant videos.
When having millennial audience, sending and educating email makes lot of sense. How much ever traditional it sounds, as mentioned by Forbes 205 billion emails are sent per day and people do check them. Do add one line in your signature to promote your app.
For example:
Our new app (name of the app) will help you (insert best USP). Click here to (download link) to know more.
Create a demo video:
Just reading can be boring, the idea of demonstrating your mobile app and highlighting its unique feature via animated film with a great voice over can be magnificent way to promote. It is simpler and cost effective app marketing strategy. It is one the trending feature for promoting mobile apps.
Creating bang on App Landing Page:
Creating a right landing page is very critical. It is like building goodwill and creating first impression in visitors’ mind.
For creating right landing page below things are a must:
- It needs to have proper placement of an app store link so that visitor can navigate and download easily
- It should have a direct call to action
- All social media presence should be displayed to bring in notice the genuine presence.
Continnum out of its experience have shared the success that has given fantastic results for mobile app development and apps marketing. We won’t say it is ultimate solution, rather we would say these are tired methods which have built highest success ratio for most of them.