What is content marketing?
Content marketing is a strategic inbound marketing approach focused on creating and channelizing relevant, valuable, and consistent content to attract and retain a target audience.
In today’s era, this is the most effective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers.
What are the objectives of Content Marketing?
- and bring value for your readers.
Tactful content marketing can help you increase the number of leads and conversions you get.
Why you need content marketing?
Content marketing provides the answer to your audience’s questions. It is a long-term investment. By creating content marketing and sharing meaningful content with your customer, you can get the following results:
#1. Higher traffic and conversion rates:
According to research, inbound leads, aka online marketing, have a conversion rate of 14.6%, while it is only 1.7% for outbound leads. Backlinks in research articles can drive an audience to your website, which in turn can result in more clicks on your product pages.
#2. Build loyal customers:
One of the greatest perks of content marketing is the timely reach it has to people who need that information. How many times has a pop-up brought to you exactly what you needed? That’s the magic of inbound marketing, and that helps in building a community of loyal customers (fans). Continuously giving them what they need will lead to more customers to your business.
Online marketing helps avoid miscellaneous advertising costs like print ads, agency costs, flyers, brochures, etc. With everything just a click away, your resources are better utilized in creating quality content.
#4. Better Lead Generation:
Relevant content is the first step for longer sales cycles. A longer sales cycle can guarantee customer engagement and their eventual move down the sales funnel.
#5. Less Bothersome Than Regular Advertising:
When brands offer more than just self-promotion, the general public is less likely to ignore it. On average, around 86 million users block ads worth $20 billion in the US alone (LinkedIn). The constant ad banners on websites or ads during a TV show, or ads on a free OTT scheme, are usually too bothersome and usually closed/skipped by the target audience. No strings attached content helps you with the promotion without annoying your prospective clients.
Whether you are a small business owner, a startup, or a big company, regardless of the industry or the niche you serve, you can start using content marketing today to reach and engage your audience.
To leverage the benefits of content marketing, you need to have a content strategy in place. For this, you could follow the steps below:
- take an audit of your current content
- figure out what works for your business
More and more companies today have started working on developing content marketing plan and strategy and have started producing quality consistent, compelling content for their brand to take advantage of the many benefits of content marketing.
Do you need help getting started?
Schedule a call today with Continuum – we can help you develop a marketing strategy and get the most out of your marketing content.