Should My Business Invest In SEO?
This question is one which has definitely crossed your mind if you have anything to do with the digital world. If we are to cut all crap and come straight to the point - YES! You most certainly should invest in SEO. Not because it's the new fad or because every content creator or digital marketer is talking about it these days. But because it really is one of the best investments you can make to boost your content visibility and user experience to gain the maximum output from your digital venture. Do not ignore the power of SEO if you want to take your business to the next level or you are looking for consistent business growth.
In early 2022, e-commerce retail trade sales amounted to around three billion Canadian dollars per month, and approximately 29 million Canadians were expected to purchase online by the end of the year. The preferred way of shopping nowadays is to search online first, compare products, check online reviews, and compare online vs physical store pricing before making the final purchase. So, if you are not on top of the online search game, you are losing a lot.
The choice is yours – invest in SEO and stay ahead of your competitors or lose the game by avoiding SEO.
Listed below are a few reasons why you should invest in SEO:
Search Engine Optimization (SEO) refers to a digital marketing strategy which, if used smartly, can ensure your website/content's presence in the search results of search engines like Google, Bing, etc. So if you’re in the process of expanding and targeting new markets, SEO should be a vital part of your marketing strategy.
Improved user experience:
One key feature of SEO is enhancing user experience. Satisfying search intent is a key element of SEO. The digital space has cut-throat competition and once a client is lost, they are most likely to not come back to the earlier brand again. So getting the users to your brand in the first attempt can be accomplished through optimum SEO where they can get the best experience. SEO helps the user in finding services which are tailor made to suit their needs and this turns them into loyal customers.
Better quality of users:
This is a use of SEO which is often overlooked because of the widespread belief that SEO is only limited to reaching out to a wider audience. But smart investment in SEO can result in your brand reaching out to the right kind of audience too. SEO is that bridge between users and brands which enables specific products or services of brands to reach out to specific users who require them. Thus, when these users are catered to, it starts a chain reaction of improving the quality of your user base.
Provides better ROI than other strategies:
There are many digital marketing strategies which work hand in hand with SEO such as content marketing and online advertising. However, amongst these, SEO offers the best return on investment because it initiates a chain of returns in the form of increased digital presence and a loyal clientele in turn. If sustained through consistent investment, SEO has the potential of giving back compounded ROI with each search.
Credibility and sustainability:
These are two very important characteristics of any good brand. SEO helps in developing the credibility of brands because they help in creating loyal customer bases. These customers keep coming back to your brand owing to greater visibility and find relevant products or services with sustained quality. Thus, you can, over a period of time, establish yourself as a credible brand.
Investment in SEO is quite like the fertilizer you require for accelerating and sustaining the growth of your seed ventures. They can survive without it but the growth they deserve can happen through proper investment in SEO.
SEO is a sensitive and ongoing task and should be performed with expertise so my advice is not to play trial and error with it. However, if you have a limited budget and you plan to go out all on your own, make sure you avoid these 5 SEO mistakes.
SEO does not produce results overnight so plan a long-term, ongoing strategy for the best ROI. It demands lots of efforts and time to compete with millions or billions of search records that already exist for any keyword that you are going to focus. So being patient and consistent with your efforts is the key.
Don’t dig the well only after the house is on fire.
Do you need any help with the SEO Strategy in Toronto? Connect with Continuum, the most experienced SEO Company in Toronto